Haier and ATP Tennis - 360 Marketing

Haier and ATP Tennis - 360 Marketing, where I successfully spearheaded a comprehensive marketing campaign. I directed and created OOH ad campaigns, which included premium London underground stations targeting luxury shoppers. A fleet of fully branded London taxis was utilised, and the campaign reached 28 million targeted consumers through various channels such as social media, PR, digital platforms, print, and OOH advertising.